Job Description

Job Purpose:

The Director of Publicity, Children’s Division, is a leadership role responsible for developing, communicating and executing publicity strategies to promote children's books and authors ranging from novelty/board books through young adult titles. This decision-making role involves overseeing publicity campaigns, managing a team, building relationships with media, and enhancing the visibility and success of children's titles in the market. 

Key Responsibilities:

• Develop comprehensive publicity strategies for children's books, aligning them with the overall marketing and sales goals.
• Create detailed campaign plans for book launches, author events, and other promotional activities.
• Lead and manage the publicity team, providing mentorship, guidance, and professional development opportunities.
• Plan and execute publicity strategy for high level publicity campaigns, including media and tours/events, for division’s leading authors, franchises, and brand/license partners.
• Collaborate closely with other departments, including marketing, editorial, sales, and design, to ensure cohesive and integrated campaigns.
• Cultivate strong relationships with authors/illustrators and agents, to establish trust and beneficial collaboration.
• Pitch seasonal lists and title-specific features, interviews, and reviews to major national media contacts to secure coverage for books and authors. Maintain a robust network of media contacts in print, broadcast, online, and social media platforms relevant to children's publishing.
• Represent and coordinate the Children’s Publicity voice and vision in weekly acquisition meetings
• Coordinate book launches, author tours (including the annual Wimpy Kid tour), and events to generate excitement and engage readers.
• Manage potential crisis situations related to authors, books, or public perception, responding with transparency and professionalism.
• Work with Executive Director to develop and manage the publicity budget, allocating resources effectively to support various campaigns and activities.
• Monitor expenses and ensure cost-effective strategies.
• Monitor the effectiveness of publicity campaigns, track media coverage, and measure the impact on book sales and brand visibility.
• Use data to refine strategies and enhance future campaigns.
• Foster a collaborative and creative work environment across departments that encourages innovation.
• Performs other related duties as assigned.

Requirements:

• Undergraduate degree in Communications, Public Relations, Marketing, or a related field preferred.
• 10+ years experience in book publicity, with a focus on children's titles.
• Proven leadership skills and experience managing publicity teams.
• Strong media contacts and relationships within the children's publishing industry.
• Proficiency in social media platforms and online engagement strategies.
• Strategic mindset with a data-driven approach to campaign planning and analysis.
• Crisis management skills and the ability to navigate sensitive situations.
• Deep understanding of industry trends and best practices in children's publishing and publicity.

 Knowledge/Skills:

• Excellent written, verbal, and interpersonal communication skills
• Strong organizational skills with the ability to manage complex tasks and priorities.
• Strong multitasking abilities and adaptability to changing priorities.
• Excellent communication, writing, and interpersonal skills.
• Creative thinker with the ability to generate unique and impactful publicity ideas Proactive and resourceful problem-solving skills.
• Easily builds and maintains relationships with different management levels and personalities; Proven ability to work cross-functionally across departments
• Open-minded, innovative, proactive self-starter who can work well independently yet flourishes in a collaborative environment 

What we offer:

• Competitive salary
• Hybrid work schedule
• Paid Holidays
• Summer Fridays
• Company-paid time off during Christmas week
• Short-Term and Long-Term Disability
• Flexible Spending Account
• Life Insurance
• Health Benefits
• Retirement savings plan
• Paid time off
• Professional development opportunities

This position is based in our New York City office with a hybrid work schedule (in-office 3 days per week).

Application Instructions:Please submit your resume and cover letter for consideration.

Salary range: $100,000 – $120,000

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